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Mobile Sales in India – Indian Manufacturers Strikes it hot
Posted by Sandeep Channappa on Sunday, April 11, 2010
Mobile Sales in India – Nokia Market Share Falls, Local Manufacturer Strikes it hot
IDC India has published a report on growth of mobile sales in India (for 2009) and here are some of the relevant data points to track:
- The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million units of sales were registered.
- Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back]
- Only 5 local manufacturers in 2008 and the number stands at 28 now!
- Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.
- Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%.
- LG’s share dropped from 7.2% to 6.4%,
- Of the local manufacturers, Micromax leads the race and holds a market share stands of 4.8%.
Like any market research, take this with a pinch of salt [for instance, Nokia has expressed reservations about the research, since IDC didn’t take into account its production facility in Chennai, which ships 50% of the manufactured mobile to India].
Nevertheless, this is an interesting result and rise of local companies shows that there is a value in local IP [eat this: Micromax Q5 phone is just like Blackberry/E71/72 with a far lesser price which Blackberrys of the world cannot even match].
What’s your take on the rise of Indian local mobile manufacturers?
*Top 5 Local manufacturers:
- Micromax,
- Karbonn Mobiles,
- Spice Mobiles Ltd,
- Videocon Industries Ltd and
- Lava International Ltd.
Mobile Phone Market
Mobile Phone Market – Nokia Dominates GSM Market, LG Leads CDMA
However, Nokia is the dominant player on the GSM space, accounting for 63% of the installed base (phone’s currently in use) while LG rules CDMA with 48% of installed base market share. On looking at urban India GSM/CDMA combined installed base, Nokia is at the top with 54% of installed base market followed by LG (14%). LG is second most used handset manufacturer India primarily due to its dominant position in the CDMA.Phone Manufacturer Usage:
April 2009 ending quarterly Average - India Urban Mobile Phone Users (N=5,775)
Brands | Installed base* | ||
GSM | CDMA | Total (GSM + CDMA) | |
LG | 4.4% | 47.6% | 14.4% |
Motorola | 7.8% | 5.4% | 7.2% |
Nokia | 62.6% | 24.3% | 53.7% |
Samsung | 9.0% | 11.2% | 9.5% |
Sony-Ericsson | 8.9% | 6.8% | |
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Bruhat Bangaluru Mahanagara Palike (BBMP) Election Result: BJP have won 111 Seats keeping Congress (INC) (65 seats) and JD (s) (15 Seats) behind, with Independents grabbing the rest 7 seats out of a total 198 seats.
The election for the 198 member BBMP was held on Sunday, March 28.
The winners list ward wise is listed below:
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